Founding creators · applications open
We’re picking the people who introduce Hoam to the world.
Hoam is a new app from Gary Brecka and the Hoam team, launching this fall. Before it opens to anyone, a founding group gets in first — revenue share on everyone you bring, the app in your hands early, and a rate that climbs the more you sell.
We read every application. You’ll hear back either way.
What you get
Everyone starts at Bronze. You climb by selling, not by follower count.
One program, three ranks. A 2M-follower account that brings nobody stays at Bronze. A 20k account that brings real people ends up at Gold. The rate goes up at every step and it never goes back down.
Bronze
Where everyone starts
- Revenue share on everyone you bring, for 12 months
- Your own code and link
- Free lifetime access to the app
- The creator group chat and Discord
- Plus a cut on any creator you bring in
Silver
Earned, not applied for
- A higher rate on everything
- Featured on our channels
- The welcome kit
- Early access to what we ship next
Gold
The top of the ladder
- Our best rate
- We put ad spend behind your posts, from your handle
- A real say in the product
- First in line when paid deals open
And if you’re a coach or trainer
We’re building a way for you to put your own programming inside the app, so your clients train on your plans rather than ours. Tell us in the application — we’re choosing the first coaches now.
What we’re actually looking for
Not follower count. We mean that.
- Your views, not your following. We look at what your last ten posts actually did. Plenty of 15k accounts outperform 500k accounts, and we’d rather have you.
- A comment section with real people in it. Questions, arguments, tangents. If your audience talks back, they trust you — and that’s the whole thing.
- A routine you’ve never really shown. Our best partners are usually the ones whose audience has never seen how they actually run their day. That reveal is the content.
- You’d use it anyway. If you wouldn’t open the app on a Tuesday when nobody’s watching, it won’t work, and everyone will be able to tell.
What we ask of you
Make what you already make. We’re not sending a script, a deck, or three rounds of revisions — we ask that Hoam shows up naturally inside your normal content, early in the video, that you never claim it treats or cures anything, and that you clearly disclose your relationship with Hoam in every post (for example, #ad), as the law requires. That’s the whole brief.
Apply
Three minutes. Then one post.
The question that matters most is your average views on your last ten posts — be honest, it isn’t a filter for big numbers.
One thing we ask before we review
Post something telling your audience you’re applying, and ask them to vouch for you — a story, a comment thread, whatever fits how you post. We read those. It’s the fastest way for us to see whether the people who follow you actually listen to you, and it’s the single biggest factor in who gets in.
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Questions
The things everyone asks.
What does it pay?
Revenue share on every person you bring who becomes a paying member — for a full 12 months, not just their first payment. The percentage goes up as you move from Bronze to Silver to Gold. You also earn on any creator you bring into the program. We’ll put the exact numbers in front of you before you sign anything.
How do I move up a tier?
By how many people you bring who actually subscribe. The thresholds are published, the same for everyone, and there’s no negotiating or lobbying involved — you either hit the number or you don’t. Nobody gets moved up for being famous.
Do I get paid upfront?
Not right now. This is a revenue-share program, so you earn on results rather than a fee for posting. The tradeoff is that there’s no cap on it and it keeps paying for a year on everyone you bring. We pay out twice a month, not once, because waiting a month for money you already earned is annoying.
Do I have to follow a script?
No. Scripts are why branded content reads like branded content. You know your audience better than we do — make what you already make and put us inside it.
How many posts?
Paid partners typically commit to a set number of posts per month over a short initial term, so both sides can find out quickly whether it’s working. Performance-based creators post whenever they want.
Do I need to be a health or fitness creator?
Genuinely no — some of the best fits aren’t. What matters is whether your audience trusts you and whether how you run your day would be new information to them.
When does this start?
The founding group is being selected now, ahead of launch this fall. We take a limited number each month, so applying early matters more than anything else on this page.
What does my audience get?
Double the free trial through your link. Not a discount — more time to actually use the thing before they decide.
Is there a level above Gold?
There are eight Protocol Advisors, one for each of the eight systems the app is built on. They own a protocol inside the product. There’s no application for it and there never will be — those seats are invitation only.
What happens after I apply?
We review every application and get back to you either way. If it looks like a fit, we’ll send a link to book a 20-minute call — and we make a decision on that call, not three weeks later.